About Us

Chewy Louis — The Natural Way 🌿🐾

Chewy Louis was founded by Louis, a lifelong canine lover with a passion for natural materials, thoughtful design, and ethical craftsmanship. After co-building a successful premium pet brand and helping take it to an international level, Louis made the decision to step away and start something new — a brand built entirely around his own values.

Chewy Louis is the result of that decision: a return to authenticity, sustainability, and products made with genuine care for dogs, people, and the planet.

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🌱 A Brand Built on Purpose

At Chewy Louis, we believe nature already provides everything dogs need. Our mission is simple:
• 🌿 Use 100% natural, eco-safe materials
• ✋ Create products through traditional handcraftsmanship
• 🤝 Support ethical manufacturing and fair wages
• 🐕 Design products that respect dogs’ natural instincts

Every product is made with intention — not trends.

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🤝 Handcrafted in Indonesia

Chewy Louis products are handcrafted in eco-friendly factories across Indonesia, working closely with our trusted manufacturing partner EcoChoo.

We proudly:
• 👩‍🏭 Employ hundreds of skilled local artisans
• 🏡 Collaborate with home workers, especially women
• 💼 Provide stable employment and fair wages
• 🌍 Invest in long-term community development

Each Chewy Louis product tells a story of community, craftsmanship, and care.

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🌿 Naturally Beneficial Products

Our journey began with natural cinnamon and coffee wood chews, chosen for their durability and health benefits.

Benefits for dogs include:
• 🦷 Helps clean teeth and massage gums
• 🧠 Relieves stress and boredom
• 🌱 100% vegan, non-toxic, and additive-free

We combine these with twisted coconut husk fibre rope toys — a biodegradable, plant-based material traditionally used for natural oral care.
✔️ If small fibres are swallowed, they are fully digestible, unlike synthetic ropes.

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🌳 From Nature, Not Trees

Environmental responsibility is at the heart of Chewy Louis:
• 🌲 No trees are ever cut down for production
• ♻️ Wood is sourced only from natural plantation pruning
• 🔄 Materials that would otherwise be discarded are given a second life

This circular approach reduces waste and protects natural ecosystems.

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🛏️ The Natural Way Forward

Expanding beyond chews and toys, Chewy Louis introduced coconut husk fibre pet bedding — an all-natural solution for comfort, support, and restful sleep.

Why coconut fibre?
• 💤 Supports healthy posture and joints
• 🌬️ Naturally breathable and hypoallergenic
• ♻️ Long-lasting, resilient, and biodegradable

This same material has long been valued in premium bedding and automotive interiors — now thoughtfully re-imagined for pets.

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🌍 Our Commitment
• 🌱 100% natural, biodegradable materials
• ❌ No plastics, toxins, or synthetic chemicals
• 🤝 Ethical production and fair trade
• 🌏 Respect for people, animals, and the environment

From the remote mountains of Indonesia to homes around the world, Chewy Louis stands for honest products, responsible craftsmanship, and genuine care.

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Chewy Louis

“The Natural Way.” 🌿🐕

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Planting for the Future

At Chewy Louis, our commitment to nature goes beyond creating sustainable products — it extends to restoring and protecting the very environment that inspires us. In Indonesia, we actively support reforestation by planting trees throughout the local jungles and farming communities. Each tree planted strengthens biodiversity, prevents soil erosion, and helps balance the ecosystem for generations to come. This initiative not only nurtures the planet but also fosters a strong sense of unity and purpose among local communities who share in the joy of giving back to nature.

Sustainability Without Sacrifice

Our coffee and cinnamon wood chews are made entirely from natural pruning's — branches collected during the routine maintenance of existing trees. No trees are ever cut down in the making of Chewy Louis products. This responsible approach ensures that the trees continue to thrive, providing new growth year after year. By combining environmental stewardship with community development, Chewy Louis proudly proves that sustainable craftsmanship can help both pets and the planet flourish together.